Hi, I’m Paco.
I’m a real estate broker, local storyteller, and the person behind Living in the Inland Empire with Paco The Realtor.
I’ve worked full-time in real estate for 25 years. One thing that experience has taught me is that people need more than a list of homes—they need someone who will listen, explain the details, and help them make informed decisions.
That’s also why I make these videos. I want to show you the neighborhoods, local places, and everyday experiences that make this region interesting. Sometimes we’re touring a home. Sometimes we’re exploring a neighborhood. And sometimes we’re having an honest conversation about real estate.
Whether you’re here to discover somewhere new or plan your next move, I’m glad you’re here.
Hablo español. Si prefieres conversar en español, con gusto te ayudo.
Become the “Local Mayor” of Your Community
Book Paco for Your Next Speaking Engagement
Help your agents become the familiar, trusted people their communities know and turn to.
With 25 years of full-time experience as a residential real estate broker and owner, Paco shares a practical approach to building an authentic local brand through community involvement, local storytelling, events, and lasting relationships.
His message starts with being yourself: getting comfortable with vulnerability, letting your personality show, and putting yourself out there so people can connect with who you are.
Agents will learn how to:
- Build a recognizable local brand rooted in their personality.
- Use neighborhood stories and local lifestyle content to connect with people.
- Create relationships through community events and involvement.
- Become community ambassadors who earn trust and business.
- Apply these principles when serving Hispanic communities.
Available for brokerage meetings, real estate associations, conferences, and workshops. Presentations offered in English or Spanish.
When you reach out, include your event date, audience, location, and preferred topic.
Let’s connect
Have a question about a community, a video, or your next move? I’d like to hear from you.